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Hospitality

Isabella Eatery

Tysons, VA

CLIENT PROFILE

GGP is an S&P 500 retail real estate company focused on transforming retail experiences through leasing and redeveloping high-quality properties. GGP has over 121 million SF of retail space and 125 properties in the US.

PROJECT SCOPE

GGP and Chef Mike Isabella engaged Streetsense to reimagine the third floor of Tysons Galleria and create an immersive dining experience rich with thoughtful design and engaging culinary offerings.

An expansive, food-focused emporium made up of nine distinct eateries – including a cocktail bar, a private dining space, several established restaurant brands, and multiple new dining and drinking concepts – Isabella Eatery spans more than 40,000 square feet within Tysons Galleria. Vignetted and highly curated, this next-generation offering turns the traditional mall food court concept on its head, leading with design rather than cuisine and unified by “dining rooms,” communal areas where patrons meet, mingle, and eat. Guests can choose to enjoy their meals from one of 615 seats or sip a handcrafted cocktail at one of the 68 bar spots.

Like the range of cuisines represented, the space is a wholly original experience featuring iconic green walls, murals from local artists, and a new dedicated exterior entry point providing direct access to the venue. Serving as the centerpiece of the vast food complex is the large, suspended Octagon Bar, visible from all levels of the mall. Unified by natural wood finishes and intricate geometric patterns, the design is at once comfortable and sophisticated.

The food and beverage outlets, while unique in their offerings and design aesthetics, contribute to an inclusive space while providing fresh perspectives. Graffiato’s dining room is lit by a custom five-ring lit copper chandelier that spans the space and offers a unique lens through which to view the art-adorned curved walls of the space. Another dining room celebrates classic DC with unique brickwork and a Capitol dome inspired pattern, radiating luxurious comfort with velvet banquettes, a large fireplace, and striking hand-painted emerald green doors.

Curated to appeal to an audience of discerning shoppers and millennial-minded locals seeking unique culinary-driven experiences, Isabella Eatery is an authentically elegant and transformative environment.

SERVICES

  • Concept Visioning
  • Construction Administration
  • Construction Documentation
  • Design Development
  • FF&E
  • Market Analysis
  • Merchandising Strategies
  • Prototype Creation + Adaptation
  • Retail Demand Analysis
  • Roll Out Strategies
  • Schematic Design
  • Site Assessment