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  • WE ARE AN
    EXPERIENCE-FOCUSED
    STRATEGY + DESIGN COLLECTIVE

    welcome
  • Stonebridge

    ACTIVATING AN UNDERUTILIZED NORTHERN VIRGINIA LIFESTYLE CENTER

    Stonebridge

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  • The Apollo

    REIMAGINING APARTMENT DESIGN ON DC'S H STREET CORRIDOR

    The Apollo

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  • Burlock Coast

    CREATING A STORIED DINING EXPERIENCE AT THE RITZ-CARLTON FORT LAUDERDALE

    Burlock Coast

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  • Mountain Trek

    DRIVING DEMAND TO A BOUTIQUE WELLNESS DESTINATION

    Mountain Trek

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  • Tail Up Goat

    CREATING A TRANSFORMATIVE DINING EXPERIENCE

    Tail Up Goat

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  • UBIQ

    TRANSFORMING A HISTORIC SPACE INTO A HIP HOP HOTSPOT

    UBIQ

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plus
  • Research + Insights

    Getting Smart

    Our process starts with getting fully informed through in-depth discovery, immersion, and analysis. We don’t just collect data and call it a day – we think critically about the research and draw insights to drive inventive solutions.

     


    • Online Positioning
    • Journey Mapping
    • Retail Demand Analysis
    • Sentiment Analysis
    • Consumer Personas
    • Competitive Review
    • Audience Identification
    • Market Analysis
  • Branding

    DESIGN, MEET STRATEGY

    Brands must be rooted to be relevant in the experience economy. Whether the starting point is a kernel of a concept or a well-defined vision, our creative pushes clients to connect – or reconnect – with their end users and grow brands that really resonate.


    • Collateral + Packaging
    • Web Design + Programming
    • Videos + Renderings
    • Messaging Platforms
    • Image + Concept Development
    • Storytelling
    • Identity Creation
    • Brand Visioning
  • Planning

    SETTING THE STAGE

    Everything in the built environment – from a favorite park to an iconic building – begins its life in two dimensions. With a place-based approach, market-driven strategies, and 3-D vision, our planners lay the framework for buildings and the often-forgotten spaces that surround them.


    • Landscape + Public Space Design
    • Consensus Building
    • Wayfinding + Environmental Graphics
    • Placemaking
    • Urban Design + Master Planning
    • 3-D Visualization
    • Design Guidelines
    • Peer Review
  • Architecture + Interior Design

    EXPERIENCE IS EVERYTHING

    People today want more than just things; they want experiences. Every environment we invent or reinvent – from a neighborhood gelato shop or immersive playspace to an urban hotel – is designed to be multisensory and experiential.


    • Concept Visioning
    • FF&E
    • Construction Administration
    • Prototype Creation + Adaptation
    • Schematic Design
    • Design Development
    • Construction Documentation
  • Brokerage + Real Estate Strategy

    THE REAL DEAL

    A perfectly executed concept is nothing without the perfect location. Our real estate strategists specialize in targeting the right concepts for the right spots, and the right spots for the right concepts. Thoughtful but expedient, we make deals come true.


    • Tenant + Landlord Rep
    • Roll Out Strategies
    • Real Estate Strategies
    • Workletter Creation + Review
    • Merchandising Strategies
    • Retail Trend Forecasting
    • Site Assessment
  • F&B Consulting

    Eat, Drink + Be Merry

    F&B is no longer just a restaurant thing – it’s becoming an integral part of places and brands across industries. From concept and culinary development to operations, we understand the nuances of the business and know how to create unforgettable imbibing experiences regardless of the setting.


    • Pre- + Post-Opening Support
    • Owner Rep + Third Party Negotiation
    • Revenue + Cost Projections
    • Operational Advisory Services
    • Culinary Development
    • F&B Concepting + Visioning
  • Engagement

    Connect The Dots

    A beautiful brand or perfectly designed place is irrelevant if it doesn’t connect with end users. As the lines between traditional media and outside influencers continue to blur, so does our ability to blend marketing tactics and techniques for a truly integrated approach to audience engagement.


    • Digital Marketing
    • Activation + Events
    • Reporting + Analytics
    • Paid Advertising
    • Content Development + SEO
    • Social Media
    • Marketing Strategies + Campaigns
    • Public Relations

we create experiences

1

794

BRANDS BROUGHT TO LIFE

1

16

INTERNATIONAL PROJECTS

1

215

STREETS MADE VIBRANT

1

2,846,738

SQUARE FEET LEASED THIS YEAR