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Travel + Tourism

Fairfax County

Fairfax, VA

Client Profile:

Fairfax County is a suburban county in the Commonwealth of Virginia with an estimated population of 1.1 million. Boasting one of the nation’s highest median household incomes, Fairfax County is home to the nation’s intelligence agencies, seven Fortune 500 companies, and major attractions like Great Falls Park.


Project Scope:

Fairfax County engaged Streetsense 10+ years ago to develop a comprehensive online marketing strategy to optimize visitor conversion, up economic impact, and generate a higher return on investment. Initially focusing on engaging consumers via high-performing online channels, Streetsense has broadened its reach, optimizing emerging marketing channels and implementing heat mapping technology to ensure that landing pages deliver information visitors need. As a result, Fairfax has raised its profile as a hospitality and visitor destination across the region. Results to date include the delivery of incremental visitor parties at an average cost of $4.97 as well as 1.6 million paid room nights; incremental return on marketing investment has grown from $30:1 to $139:1.


SERVICES

  • Digital Marketing
  • Marketing Strategies + Campaigns
  • Paid Advertising