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WE ARE AN
EXPERIENCE-FOCUSED
STRATEGY + DESIGN COLLECTIVE

  • A take on the classic pizzeria

    All Purpose

    View Project
  • Reinvention of aging office suburb into high-density mixed-use experience

    Reston Heights

    View Project
  • Rich in imagery and allegory, The Columbia Room creates a backdrop unlike any other bar.

    Columbia Room

    View Project
  • Chef Mike Isabella's newest project in Tysons Corner

    Isabella Eatery

    READ THE NEWS
  • Design for D.C.'s small business food incubator in Ivy City

    Union Kitchen

    VIEW PROJECT
  • Restaurants
  • Bars & nightclubs
  • Retail
  • Residential
  • Hospitality
  • office
  • corporate
  • municipal
plus
  • Branding + Marketing

    DESIGN, MEET STRATEGY

    Brands must be rooted to be relevant in the changing retail and real estate paradigm. Whether the starting point is a kernel of a concept or a well-defined vision, we push our clients to connect – or reconnect – with their consumers and grow brands that really resonate.


    • Web Development
    • Public Relations
    • Social Media
    • Marketing
    • Interactive Media
    • Advertising
    • Packaging
    • Naming
    • Branding
    • Logo Development
    • Signage
    • Enviromental Graphics
  • Architecture + Interior Design

    EXPERIENCE IS EVERYTHING

    People today want more than just things; they want experiences. Every environment we create – from a neighborhood gelato shop to an urban hotel – is designed to be immersive, multisensory, and experiential.


    • Architectural Design
    • Restaurant Design
    • Retail Store Design
    • 3-D Visualization
    • Contract Administration
    • Construction Documentation
    • Residential-over-Retail
    • Hospitality-over-Retail
    • Prototype Development
    • Sustainability Consulting
    • Public Space Design
    • Prototype Adaptation
  • Brokerage + Real Estate Strategy

    THE REAL DEAL

    A perfectly executed concept is nothing without the perfect location. Our real estate strategists specialize in targeting the right concepts for the right spots, and the right spots for the right concepts. Thoughtful but expedient, we make deals come true.


    • Roll-Out Strategy
    • Landlord Rep
    • Merchandising Strategies
    • Market Research & Analysis
    • Tenant Rep
    • Custom Demand
    • Investment sales
    • Site Assessment
  • Research + Analysis

    GIVE DILIGENCE ITS DUE

    Without customers, no store can thrive, no downtown can flourish. Our team of analysts has a nuanced understanding of this reality. We know how to gauge consumer demand and interpret trends, translating them into the creation of vibrant streets.


    • Incentives Package Planning
    • Retail Market Education
    • Customer Profiles
    • Retail Market Strategy
    • Market Research & Analysis
    • Custom Demand Modeling
  • Planning

    SETTING THE STAGE

    We invest our time and resources in neighborhoods where we see untapped potential, and take pride in helping them thrive. Everything in the built environment – from a favorite park to an iconic building – begins its life in two dimensions. With a place-based approach, market-driven strategies, and 3-D vision, our planners lay the framework for buildings and the often-forgotten spaces that surround them.


    • Feasibility Studies
    • Entitlements
    • Tenant Coordination
    • Pro Forma Analysis
    • Value Engineering
    • Design + Construction Management
    • Design Guidelines
    • Site + Master Planning
    • Landscape Design
    • Advisory Services
    • Community Outreach
    • Site Signage + Wayfinding
    • Streetscape + Urban Design
    • Site Analysis
  • Food + Beverage Consulting

    Eat+Drink

    A successful restaurant is composed of hundreds of parts and pieces working together seamlessly. From concept and culinary development through operational execution, we elevate each component – both behind the scenes and on the floor – to create unforgettable dining experiences.


    • Back-Office Services
    • Analysis + Reporting
    • Operational Procedures
    • Business Plan Development + Financial Modeling
    • Partnership
    • Multi-Unit Expansion Strategies
    • Financing + Capital
    • Licensing + Venture Agreements
    • Team Development + Training
    • Key Talent Recruiting
    • Concept Creation + Repositioning
    • Kitchen + Bar Design
    • Turnkey Concept Development
    • Culinary + Beverage Conceptualization

we create experiences

1

794

BRANDS BROUGHT TO LIFE

1

16

INTERNATIONAL PROJECTS

1

215

STREETS MADE VIBRANT

1

2,846,738

SQUARE FEET LEASED THIS YEAR