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Sam Santarelli

Director, Brand Activation

As Director of Brand Activation for Streetsense’s Engagement Studio, Sam leads client acquisition and strategic and creative services for the engagement team. He began his career on Capitol Hill, but found his true calling producing documentary films and interactive media for public television and historical institutions like Colonial Williamsburg and The Smithsonian. That transitioned into client services and creative concepting digital and experiential marketing activations for major brands at events ranging from the Super Bowl to the Final Four to the Daytona 500. When Sam isn’t working, he likes to spend time with his wife and daughters, post pictures of 1980s skateboards on Instagram, and correct people’s grammar.


  • FUN FACT
  • Member of the Christian Hosoi Fan Club

“Qui tacet consentire videtur”

- Thomas More