Roberto Sablayrolles

Principal, Creative Director

Hospitality Creative Director and Principal at Streetsense, Roberto Sablayrolles is driven by his passion for experiential brands. His creative vision, attention to detail, and demand for perfection guides an ever-growing team of interior architects, brand strategists, and culinary experts. Roberto is an innovative, results-oriented professional with a proven track record of designing, developing, and implementing strategic projects.

For each project, his team develops a strong narrative, drawing inspiration from art, history, local context, and more to infuse emotional connections into the guest experience for hotels and restaurants.

With over 20 years of expertise, Roberto has a broad understanding of the challenges behind the development of a brand from conception to completion. He possesses an innate ability to comprehend and communicate the vision of his clients, notably Hilton, Loews, Melia Hotels International, Hyatt, and Marriott International—including The Ritz-Carlton, Moxy, JW Marriott, Renaissance, and the Autograph Collection.

The award-winning work produced by Streetsense’s Hospitality team under his creative supervision, as well as his continued research of industry trends, has led to Roberto’s reputation as an expert in the field of hospitality design; he has spoken on the subject at expos and universities internationally.

Roberto has been an invited speaker at Hospitality Design Expo (2012, 2014), American University Hospitality Program (2014, 2013), and universities in Mexico and Buenos Aires (2010, 2011, 2012).


  • If I Could Live My Life All Over Again I'd Be A Designer

“Good design makes you smile.”