Donna Oetzel

Director of Brand Strategy

As Director of Brand Strategy, Donna collaborates with Streetsense teams and clients to distill research and insights into compelling, relevant frameworks that clarify opportunities, build brands, and drive business. She has more than fifteen years experience in branding, creative copywriting, and strategic marketing and has worked for world-renowned brands and organizations such as Marriott International, Ford Motor Company, Motorola, the National Restaurant Association, the National Geographic Society, Kimberly-Clark, and Harvard Business School. Prior to starting her own consultancy, Donna was an Associate Creative Director at Ogilvy & Mather, New York. Originally from California, she has an MFA in creative writing and BA in English literature.

  • Artisanal pie maker

“You can’t depend on your eyes when your imagination is out of focus.”

- Mark Twain