Bruce Leonard

Managing Principal, Architecture + Planning

Bruce joined Streetsense in 2003 as a Managing Principal, bringing more than 25 years of experience planning, designing, and executing mixed-use projects throughout the United States and Europe. Currently, Bruce leads Streetsense’s Architecture and Planning studios, and is involved in creating development strategies and solutions for several large mixed-use projects across the country totaling more than 30 million square feet. According to Bruce, “Planning is as much about strategy as it is about design.”

Prior to joining Streetsense, Bruce directed design for Cooper Carry’s Main Street office in Alexandria, VA, playing a key role in the design of many important projects such as Mizner Park, Bethesda Row, Santana Row, and Crocker Park. Bruce also served as Vice President at Starwood Urban Investments, where he was responsible for managing and directing the evaluation, strategy, and design of all new projects.

Today, Bruce actively writes and speaks about issues related to urban development. He’s served on the faculty for The University of Shopping Centers at The Wharton School of Business, and has co-authored multiple publications for the Urban Land Institute.


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“There are no child prodigies in Real Estate…experience matters.”