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Travel + Tourism

West Virginia

West Virginia

Client Profile

The West Virginia Tourism Office promotes and publicizes the state’s world-class tourist attractions — which include the Appalachian Trail and Harpers Ferry.

Project Scope

Hired to craft an impactful fall and winter advertising strategy. Streetsense leveraged best-in-class contextual technology to place West Virginia advertisements on a variety of relevant webpages and ensure display compatibility with rich media advertisements. Streetsense selected from more than one million websites and four billion pages, identifying perfect placements for West Virginia messages. With these trackable advertising efforts, Streetsense was able to provide the state with important metrics including total engagements, gallery images viewed, videos started and completed, and the duration of time that hundreds of thousands of visitors spent viewing the content. In addition, independent research via Nielsen’s Vizu division concluded that the campaign caused an incredible 36% increase in consumers stating that they were “highly likely” to visit the state in the coming year.

SERVICES

  • Digital Marketing
  • Paid Advertising
  • Social Media