Toronto, Canada

Client Profile

Toca, The Ritz-Carlton Toronto’s feature restaurant, focuses on small plates inspired by the many cultures and ethnicities of the city’s neighborhoods.

Project Scope

Although Toca is an ode to all of Toronto’s boroughs, it pays special attention to its Mediterranean influences. To help portray this nuanced concept, the Ritz-Carlton hired Streetsense to development the branding and collateral materials for the restaurant. Streetsense incorporated the eatery’s back to basics approach throughout the naming, logo development, and additional creative processes.


  • Collateral + Packaging
  • Identity Creation
  • Wayfinding + Environmental Graphics
  • Web Design + Programming