Scottsdale, AZ

Client Profile

Greystar offers a style of apartment living that brings together exceptional locations and distinctive communities. With over 1,600 apartment homes in its portfolio, Greystar’s properties are located in desirable areas with unparalleled services, amenities, and finishes.

Connell Real Estate Development & Co. is a vertically-integrated, full service real estate organization engaged in the acquisition, development, ownership, and management of real properties. With over 1,050 apartment units in Texas, Oregon, Arizona, Colorado, and North Carolina, Connell delivers Class A apartment properties in city centers with projected growth.

Project Scope

Streetsense was engaged by Greystar and Connell Real Estate to to oversee the marketing and branding of The TOMSCOT – best-in-class apartments in Scottsdale, AZ. Streetsense provided comprehensive branding services for the property, including naming, logo, concept development, print collateral, and signage. Inspired by The TOMSCOT’s unique interiors and unmatched collection of amenities, the marketing appeals to a high-profile Scottsdale audience looking for a sophisticated retreat in a desirable location.


  • Collateral + Packaging
  • Identity Creation
  • Image + Concept Development
  • Messaging Platforms