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Hospitality

The Ritz-Carlton Cake Box

International

Client Profile

A worldwide symbol of luxury accommodations and service, The Ritz-Carlton has more than 70 locations worldwide. Ritz properties offer signature amenities, including fine dining, 24-hour room service, twice-daily housekeeping, fitness and business centers, and concierge services.

Project Scope

Wanting to take advantage of their position as the leader in the high-end hospitality space, The Ritz-Carlton hired Streetsense to design a custom vessel for their signature chocolate cake to be sold all over the world, especially in high-demand Asian and Middle Eastern markets. The highlight of the box — which is clad in luxurious paper and embossed — is a multipurpose ribbon used as a handle, an elegant decoration, and a pull tab for easy access to the confection. The design won Streetsense an American Package Design Award in January 2014.

SERVICES

  • Collateral + Packaging