Consumer Brands

The Maple Guild

Client Profile

The Maple Guild is the largest single-source producer of organic Vermont-made maple syrup, producing high-quality maple syrup and maple-based products by managing the entire process from tree to table.

Project Scope

The Maple Guild engaged Streetsense to create and deploy a robust earned media strategy with a focus on food industry trade shows. Streetsense developed messaging to articulate The Maple Guild’s unique positioning and value proposition, and assisted in launching new products through press release development, pitching, and media relationship management. Streetsense collaborated with high-profile chefs and mixologists to develop new and unique maple recipes for use in pitching and on-site activations, and led on-site coordination at Natural Products Expo East and Expo West. With only limited distribution, the Maple Guild has earned back-to-back NEXTY awards as well as significant media coverage by Mother Nature Network, Trend Hunter, and Today Show nutritionist Joy Bauer.


  • Activation + Events
  • Public Relations
  • Storytelling