The Apollo

Washington, DC


With more than a dozen residential and mixed-use projects in the Washington DC area, Insight Property Group is known for transforming properties and revitalizing urban neighborhoods.


Insight Property Group approached Streetsense to design the public space experience in this upscale, 431-unit building in the heart of DC’s H Street Corridor. Influenced by the site’s vibrant history — it was originally the site of the city’s iconic Apollo Theatre — and the team’s hospitality and restaurant expertise, Streetsense created a unique and memorable place with standout spaces including an Art Deco-inspired lobby, lush rooftop courtyard, and a textured mezzanine gathering zone.

Streetsense also designed the adjoining neighborhood coffee shop, The Wydown, which opens up into the building’s lobby. To further connect with the community, Streetsense curated the building’s hallways and amenity spaces to include custom art and murals from local makers. With a consumer-led strategy and unexpected design elements, The Apollo is set to become a modern icon in its own right.


  • Concept Visioning
  • Construction Documentation
  • Contract Administration
  • Design Development
  • FF&E
  • Schematic Design