JBG Smith is the largest publicly traded real estate company focused on the Washington, DC market. With over 50 years of experience, JBG Smith’s diverse mixed-use portfolio includes multifamily, retail, and urban offices that impact entire communities.
As the anchor and cultural heart of Eastern Prince William County, Stonebridge is Woodbridge’s premier lifestyle center, home to a range of food, service, and entertainment destinations. When JBG Smith acquired the town center in early 2016, they turned to Streetsense to enhance and reposition the center in terms of both brand and built environment. To fully activate the town center and reimagine the place, Streetsense proposed a comprehensive plan that included a new town square, pocket parks, branded environmental graphics, and a holistic wayfinding strategy.
The new town square will feature a grand lawn that serves as a seasonal public space, providing community entertainment in the form of outdoor movies and concerts in the warmer months, transforming into an ice skating rink in the winter. Streetsense also proposed liner pocket parks – complete with a play yard – to help distribute pedestrians throughout the town center. Environmental graphics and wayfinding signage enhanced by a bright and bold new logo will further elevate the center and improve circulation. Once the new master plan is fully implemented, Stonebridge will become a vibrant destination environment for the community to shop, dine, and play.