Houston, TX

Client Profile

Sola is an upscale apartment building located in Houston’s River Oaks neighborhood.

Project Scope

When Mill Creek Residential engaged Streetsense to help brand Sola, their newest apartment building, the team didn’t have to look any further than Houston’s booming downtown for inspiration. Using graphic texts and welcoming images to cater toward the growing urban population, the branding mirrored the luxurious, modern aesthetic of the development. The comprehensive effort included naming, logo development, collateral, signage, and marketing.


  • Brand Visioning
  • Collateral + Packaging
  • Identity Creation
  • Image + Concept Development
  • Messaging Platforms