Park Van Ness

Washington, DC

Client Profile

Founded in 1993, Saul Centers is a self-managed, self-administered equity real estate investment trust headquartered in Bethesda, MD.

Project Scope

Saul Centers engaged Streetsense to create the brand identity and develop a comprehensive marketing campaign for Park Van Ness, 271 distinguished rental residences immersed in DC’s Rock Creek Park. Inspired by the vibrant parkside location and grand interiors, Streetsense crafted an Art Deco-driven logo with a signature leaf motif. Building on this lush identity, the team developed the concept “Discover Greatness,” encouraging the apartment’s audience to embrace the Van Ness locale and engage with the incredible natural environment surrounding the project. Focusing on translating this idea of elevated parkside living across all media, the Streetsense team unveiled a comprehensive campaign including design of a leasing center, construction and residential signage, brochure, marketing collateral, stationery, and an interactive website.


  • Collateral + Packaging
  • Identity Creation
  • Image + Concept Development
  • Messaging Platforms
  • Social Media
  • Web Design + Programming