Consumer Brands

Organic Avenue

New York, NY

Client Profile

Organic Avenue is a plant-based culinary concept with 10 grab-and-go locations in New York City. The brand specializes in organic fresh breakfast, lunch, and snack items as well as cold-pressed juices and smoothies.

Project Scope

After purchasing the company from a prior owner that lacked clear operational and marketing standards, Organic Avenue approached Streetsense to develop a strong marketing strategy that would help the company turn a profit. Streetsense immediately crafted and implemented a 90-day plan to boost online and in-store advertising, promote the brand’s visibility, and put Organic Avenue back on track for success. Streetsense has since performed a robust brand refresh, revitalizing and streamlining the brand with new menus, promotional collateral, pop-up signage, packaging, window signage, and environmental graphics and deployed a robust social media strategy including paid search and SEO initiatives.


  • Collateral + Packaging
  • Content Development + SEO
  • Digital Marketing
  • Marketing Strategies + Campaigns
  • Messaging Platforms
  • Paid Advertising
  • Social Media
  • Wayfinding + Environmental Graphics