Mt. Pleasant Street NW

Washington, DC

Client Profile

Mount Pleasant Main Street (MPMS) is a community-based, non-profit organization, committed to promoting community development and to enhancing the economic vibrancy and streetscape design of the Mount Pleasant commercial corridor.

Project Scope

Streetsense was hired to analyze and provide revitalization strategies for Mount Pleasant’s main street. The report included customer field observation, a detailed inventory of retail space, identification of local trade areas, and analysis of customer expenditures. The analysis also included a methodology for the measurement and calculation of localized spending by a concentrated, undocumented immigrant population.


  • Consumer Personas
  • Market Analysis
  • Real Estate Strategies
  • Retail Demand Analysis