Marriott Greatroom Activation Worldwide Campaign


Client Profile

This leading international lodging company controls more than 3,700 properties in 73+ countries and territories worldwide.

Project Scope

Marriott partnered with Streetsense to develop a strategy to clearly and concisely communicate their Greatroom initiative, with the goal of turning static, mundane lobbies across the globe into fully activated experiences. Through a custom website, video, and printed collateral, general managers of Marriott, Renaissance, The Ritz-Carlton, and JW Marriott properties were able to interact with the toolkit and learn the concepts necessary to transform their most important public spaces into busy hubs.


  • Collateral + Packaging
  • Storytelling
  • Videos + Renderings
  • Web Design + Programming