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Consumer Brands

Mamont Vodka

CLIENT PROFILE

Inspired by the discovery of the Great Mammoth in Siberia, Mamont — Russia’s favorite premium vodka — is a celebration of polar exploration and life’s most epic moments.

PROJECT SCOPE

For its US debut, Mamont tasked Streetsense with developing a rollout strategy aligned with the brand’s adventurous spirit. Streetsense developed a communications plan to guide social and earned media strategies, beginning with a summer soft launch in the Hamptons and continuing through a fall campaign in Manhattan. To support the brand’s North American debut, Streetsense implemented US-specific social handles for the Russian-based brand, set up paid social media campaigns for a New York City audience, created targeted social media-based event invitations, and helped secure a series of partnerships with likeminded brands, events, and influencers.

Key wins included a partnership with Art Southhampton, hosted by Brooke Shields, and sponsorship through fashion brand 1 OAK at New York Fashion Week. Streetsense also selected and promoted American participants in Mamont Mission, the brand’s signature cocktail and food pairing competition in Iceland. The Mamont Mission campaign introducing the brand to New York’s influential audience received over 16.9K engagements from boosted ads on Instagram and Facebook and reached over 92K unique users. As a result of the campaign, Mamont has established itself as a liquor of choice amongst New York’s trendsetters.

SERVICES

  • Activation + Events
  • Paid Advertising
  • Public Relations
  • Social Media