Lyric 440K

Washington, DC

Client Profile

Lyric 440K is a brand new apartment building in the heart of Washington D.C.’s Mount Vernon Triangle neighborhood. In addition to its incredibly desirable location, the building features unmatched amenities, including a two-tier infinity rooftop pool.

Project Scope

Streetsense branded Lyric 440K as “a big city sanctuary in the middle of everywhere,” using the new apartment building’s location as one of the prime drivers to appeal to potential renters. The amenities make the building feel more like a resort than an apartment complex, so Streetsense highlighted these features in a major way through all marketing channels, including print collateral, video, and website design.


  • Collateral + Packaging
  • Digital Marketing
  • Identity Creation
  • Public Relations
  • Social Media
  • Wayfinding + Environmental Graphics
  • Web Design + Programming