Jefferson Hotel

Washington, DC

Client Profile

Since 1923, this Beaux Arts jewel has enjoyed a reputation as Washington’s finest small hotel, presiding over the corner of 16th and M Streets, NW. The property caters to savvy Washingtonians and the world’s elite travelers alike.

Project Scope

One of Washington DC’s most prestigious hotels, this 99-room icon underwent a complete transformation, reopening in August 2009. Streetsense was engaged to re-envision the hotel’s brand, which was accomplished by incorporating a sense of chic, modern luxury to complement the property’s rich history. Logos, menus, web design, environmental design, and collateral were all refreshed to reflect the hotel’s new vibe.


  • Collateral + Packaging
  • Identity Creation
  • Wayfinding + Environmental Graphics
  • Web Design + Programming