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Consumer Brands

HealthyDay App

Client Profile

McNeil Consumer Healthcare, a Johnson & Johnson company that manufactures and markets over-the-counter and prescription pharmaceuticals, created the HealthyDay app.

Project Scope

Designed to help people outsmart cold, flu, and allergy season, HealthyDay crowdsources community data to identify illness, and provides information on how to feel better and stay healthy. Streetsense was engaged to help bring the HealthyDay app to life — from storytelling to web design to app launch. Streetsense met with key stakeholders and worked in tandem with product teams to craft a narrative that articulated core functions and resonated with consumers, as well as designed and developed a landing page that directed consumers to the app download. Post-launch, Streetsense developed and deployed a targeted Facebook app install ad campaign that secured a total of 6 million impressions, 18,400 ad engagement clicks, and 2,845 app downloads.

SERVICES

  • Marketing Strategies + Campaigns
  • Social Media
  • Storytelling
  • Web Design + Programming