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Travel + Tourism

Hammock Coast

Hammock County, SC

Client Profile

The Georgetown County, South Carolina Convention and Visitors Bureau is the tourism-generating arm for the area known as the Hammock Coast.

Project Scope

The Bureau has progressively expanded its engagement with Streetsense, hiring the team for digital initiatives including lead generation, email management, contextual display advertising, and search marketing. In addition to launching targeted ad campaigns on golf and lodging websites, Streetsense has developed strategies to retarget recent site visitors and capture traffic from competitors by placing Georgetown County messages on competing destination websites. Streetsense has expanded the Hammock Coast’s email database from 5,000 to 132,000 recipients, delivered more than seven million emails, and achieved an ROI measured at 53 to 1 based on incremental visitor spending, with subscribers accounting for 116,000 nights of paid lodging.

SERVICES

  • Digital Marketing
  • Marketing Strategies + Campaigns
  • Paid Advertising