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Gede Foundation

CLIENT PROFILE

The Gede Foundation works to create positive change in Nigerian communities through research, advocacy, and high-quality treatment and care for people suffering from underserved and stigmatized health issues in Nigeria.

Project Scope

The Gede Foundation approached Streetsense to visually bring to life the plight of families and children affected by AIDS in Nigeria, make it resonate with American audiences, inspire health and education programs, and eliminate the stigma of illness. Streetsense created a brand campaign that included an updated Gede Foundation logo, stationery package, annual report, website, signage, leave-behind collateral materials, and an award-winning documentary titled “A Story of Hope” that told stories of success through the voices of the staff, partner organizations, and patients touched by the Gede foundation each and every day. Launched in 2008, the campaign continues to garner additional funding in both Africa and here in the United States, raising millions of dollars to provide all necessary equipment for HIV testing in the Gede Foundation’s base in Nigeria, as well as funding for educational scholarships.

SERVICES

  • Collateral + Packaging
  • Identity Creation
  • Marketing Strategies + Campaigns
  • Web Design + Programming