Downtown Durham

Durham, North Carolina

Client Profile

Downtown Durham, Inc. was formed in 1993 to catalyze downtown renewal and build a foundation for the future of the city’s urban core.

Project Scope

Streetsense led a multi-disciplinary consultant team charged with stimulating and revitalizing downtown Durham’s retail environment. The resulting document offered twenty-six detailed tasks aimed at accomplishing three primary goals: 1) focus restaurants and stores at identified retail nodes; 2) engage and incentivize the commercial brokerage community; and 3) improve the quality of ground-level spaces for retail and non-retail users to reduce vacancy rates.


  • Consumer Personas
  • Market Analysis
  • Real Estate Strategies
  • Retail Demand Analysis