Travel + Tourism

Door County

Door County, Wisconsin

Client Profile

Located on a peninsula between Green Bay and Lake Michigan, Door County, Wisconsin is known for its scenic shoreline and abundant parks. The area’s digital marketing initiatives are funded by a county-wide bed tax.

Project Scope

Door County engaged Streetsense to develop and deliver a custom marketing solution that would drive measurable visitors. Over years of partnership, Streetsense has rolled out a comprehensive strategy including lead generation, email management, search engine optimization, paid search, contextual display advertising, and in-depth Google Analytics support. These efforts have improved organic site traffic by 85% and delivered 41,000 incremental visitors and 150,000 paid room nights — all at a cost of $11.61 per incremental visitor party with incremental visitor spending ROI of 76:1.


  • Content Development + SEO
  • Digital Marketing
  • Paid Advertising