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Travel + Tourism

Visit Buffalo Niagara

CLIENT PROFILE

Visit Buffalo Niagara (VBN) sells and markets its assets and attractions to visitors outside the Buffalo Niagara region as a convention, tourism, and leisure destination for the economic benefit of the community. VBN is Erie County’s lead marketing organization for conventions, meetings, amateur sporting events, cultural and heritage tourism, and consumer travel.


PROJECT SCOPE

VBN was referred to Streetsense in 2012 because of our reputation for bottom-line results and accountability, and we have been trusted partners since. During this time, Buffalo’s revitalization provided strong raw marketing material, content we have leveraged effectively through their digital marketing channels. With an average return on marketing investment of $121:1, Streetsense has produced $80 million in incremental visitor spending and 886,000 paid room nights.


SERVICES

  • Email Marketing
  • Lead Generation
  • Marketing Strategies + Campaigns
  • Paid Facebook Promotions
  • Programmatic Display
  • Search Marketing