Playa del Carmen, Mexico

Client Profile

BeHotels has boutique hotel properties in Tulum and Playa del Carmen, México.

Project Scope

Located just 30 miles from one another along the gorgeous Mayan Riviera, BeHotels describes their properties as a happy marriage between nature and development. The hospitality company commissioned Streetsense to create a corporate brand that would attract world travelers looking for luxury and total relaxation. Inspired by the natural beauty and chic aesthetics of the resorts, the branding and marketing team developed a fun look and feel that carries through both properties.


  • Collateral + Packaging
  • Identity Creation
  • Wayfinding + Environmental Graphics
  • Web Design + Programming