3 Journal Square

Jersey City, NJ

Client Profile

Greystar offers a style of apartment living that brings together exceptional locations and distinctive communities. With over 1,600 apartment homes in its portfolio, Greystar’s properties are located in desirable areas with unparalleled services, amenities, and finishes.

Hartz Mountain Industries is one of the largest private owners of commercial real estate in the US. Hartz Mountain owns and operates more than 225 residential buildings, primarily in the New York and Northern New Jersey areas, and represents more than 38 million SF of retail, hotel, office, residential, and industrial space.

Project Scope

Streetsense was engaged by Greystar and Hartz Mountain to oversee the branding and marketing of 3 Journal Square, a 13-story, 240-unit residential building in Jersey City’s emerging Journal Square neighborhood. Streetsense provided comprehensive branding and marketing services for the property, including logo, concept development, print collateral, leasing/construction and permanent signage design, website design and development, email blast, and social media services. To introduce 3 Journal Square as a happening and appealing place to live, Streetsense created a vibrant marketing campaign that showcased the property as a stylish urban dwelling and leveraged the building’s prime location in an up-and-coming neighborhood.


  • Collateral + Packaging
  • Digital Marketing
  • Identity Creation
  • Image + Concept Development
  • Messaging Platforms
  • Social Media
  • Web Design + Programming