1275 Pennsylvania Avenue

Washington, DC

Client Profile

1275 Pennsylvania Avenue is an office building on America’s Main Street owned by one of the leading commercial property developers in the D.C. metro area, the Willco Companies.

Project Scope

Willco Companies turned to Streetsense’s branding team when repositioning an iconic building just a block from the White House. Playing off the location, the construction signage included Pop Art President murals lining the side of the building, drawing attention to the property and exciting potential tenants as well as passersby about the changes to come. The building itself balances classic elegance and modern luxury, which is expressed via the sophisticated print collateral and website.


  • Collateral + Packaging
  • Image + Concept Development
  • Messaging Platforms
  • Wayfinding + Environmental Graphics
  • Web Design + Programming